Shawn Mendes | Tommy Hilfiger | SS22

Summer 22’s campaign highlighted Shawn’s sustainable initiatives, including his upcoming collection with Tommy by colliding the classic with the new to light up what’s next.

Classics Reborn wasn’t just a seasonal campaign but the beginning of a multi year platform that works towards communicating Shawn’s and Tommy’s sustainability story. Content that encourages people to be more thoughtful around what they buy and about what brands they support.